Wristbands are typically used to identify customers who have purchased a ticket, registered at a resort or have access to special areas. Although these methods have worked efficiently for years, and people have grown to expect wristbands at venues like these, it seems one very valuable opportunity is being missed. Custom wristbands have limitless opportunities, and are not just effective for marking someone with “VIP” or “UNDER AGE”, but can easily include advertising, and promotional material. Many sports venues and concert tours pull in numerous high-paying sponsors to buy advertising space on billboards, beverage cups and projector screens. As much as these methods can be successful, the existing wristbands that are used for security and identification, that are looked at as often as a wristwatch, are being ignored as advertising space.
Wristbands that are used at events like these are often kept for years by visitors, as a memento or keepsake, so knowing that the bands aren’t going to be cut off and thrown out once used is just another reason to apply them as a marketing tool. Some companies use the wristband customization forum to print bounce back opportunities for their customers, suggesting that their “next visit” will be at a discounted rate. For sponsors, using wristbands as a coupon or discount voucher will drive business, after the event, to their locations to redeem their wristband for free or discounted product and services.
The sponsorship portion of customized wristbands is also beneficial for groups and organizations that require an identification system for admission, but don’t have the budget or funding to do so. Making the wristband an advertising platform for major sponsors is an easy, cost-effective way to tackle marketing, and security.
Wristband companies typically offer a wide range of wristband options, and seasoned manufacturers are able to provide full customization services. From paper wristbands (Tyvek), to plastic and vinyl bands, even 3D animation wristbands and full-color photographic wristbands, industry-known manufacturers have custom wristbands for every budget. A good wristband producer will also be able to provide documentation showing that they follow all North American product standards, including lead-free inks and the latest CPSIA standards.
Frequent wristband purchasers that were typically ordering bands to identify guests, have started to include sponsor information, websites and logos. If they are customizing their wristbands for security, why not take advantage of all that advertising space, too?
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